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Google Tools

Google Webmaster

“You want to be found on the web. We want to help.”

Google Analytics1? / 80 / 56.3k / 47.4m

“Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.”

Google Search Console

1? / 94 / 967.5k / 47.4m

“Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results.”“Google Search Console is a web service by Google which allows webmasters to check indexing status and optimize visibility of their websites.”

Google Trends

1? / 91 / 91.8k / 47.4m

“Explore what the world is searching.”

Google Tag Manager

1? / 66 / 4.1k / 47.4m

“Tag management system to manage JavaScript and HTML tags, including web beacons, for web tracking and analytics.”

Google Keyword Planner

“Keyword Planner is a tool within Google Ads that provides data around the search queries that users have submitted in the Google search engine and provides other data resources for planning a Google Ads specific advertising campaign.”

Google PageSpeed Insights

“PageSpeed Insights is an online tool which helps in identifying performance best practices on any given website, provides suggestions on a webpage's optimizations, and suggests overall ideas of how to make a website faster.”

Google Mobile-Friendly Test

“Is your web page mobile-friendly?”

Google Structured Data Testing Tool

“Build, Test, and Release Your Structured Data.”

Disavow Tool

https://www.google.com/webmasters/tools/disavow-links-main

Essentially, disavowing a link is telling Google that the link is a threat to your site. You shouldn't disavow links indiscriminately. Like Google says, you could hurt your own SEO.Use of the Disavow Tool may remove a manual or algorithmic penalty for sites that were the victims of negative SEO.A successful reconsideration request can lift a penalty.