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Unnatural Links

A site with a “natural” link profile is going to rank highly and be more durable to updates than one that

has obviously used 'black-hat' strategies to build links.Links to and from so-called “bad neighborhoods” may hurt the ranking of your site.

Getting an unnatural amount of links from sites on the same server IP may help Google determine that your links are coming from a blog network. Having an unnaturally large percentage of your links coming from a single source may be a sign of spamming. On the other hand, links from diverse sources signify a natural link profile.

Google has sent out thousands of “Google Search Console notice of detected unnatural links” messages. This usually precedes a ranking drop, although not 100% of the time.

A 2013 Google Patent describes how Google can identify whether or not an influx of links to a page is legitimate. Those unnatural links may become devalued.A sudden (and unnatural) influx of links is a sure-fire sign of phony links. There are several types of these, but most are related to black-hat link building.Getting caught selling links can hurt your search visibility.

Google has caught onto people that create — and quickly remove — spammy links. This is known as a temporary link scheme.

A highpercentage of backlinks from sites unrelated in topic can increase the odds of a manual penalty.

New sites that get a sudden influx of links are sometimes put in the Google Sandbox, which temporarily limits search visibility.