Normal mapping fakes fine relief, such as an embossed title, by bending the normal per pixel instead of adding triangles. Physically based rendering (PBR) replaces hand-tuned shininess with physical parameters that behave consistently under any light. glTF 2.0, Three.js 30,815 and Babylon.js 89,603 all build on both.
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Normal Maps and PBR
Normal Mapping and Physically Based Rendering