Worldwide, Google sends roughly nine in ten search visits, but national markets differ. 2 uses StatCounter 1,011 , which counts clicks from search engines to the sites running its tracker, not the queries themselves.
| Engine | Worldwide | Key national market |
|---|---|---|
| 89.60% | United States 84.83% | |
| Bing 31 | 5.45% | United States 10.04% |
| Yahoo! | 1.44% | United States 2.77% |
| Yandex 393 | 1.29% | Russia 69.94% |
| DuckDuckGo 456 | 0.79% | United States 1.81% |
| Baidu 84 | 0.45% | China 47.29% |
| Naver 354 | 0.28% | South Korea 45.05% |
Bing is a desktop engine: it sent 13.85% of desktop search visits worldwide but 0.72% on mobile, where Google held 95.47%. Local engines win at home: Yandex leads Russia, Baidu leads China (with Bing second at 22.21%), and Naver runs neck and neck with Google in South Korea. DuckDuckGo says it "largely" sources its traditional links from Bing.
Register every site with Google Search Console 1 and Bing Webmaster Tools 31 . For China, Russia or Korea, also use Baidu Search Resource Platform 84 (https://ziyuan.baidu.com/ 84 ), Yandex Webmaster 393 (https://webmaster.yandex.com/ 393 ) or Naver Search Advisor 354 (https://searchadvisor.naver.com/ 354 ). Shares move by a point or more a month, so check StatCounter (https://gs.statcounter.com/search-engine-market-share 1,011 ) for your audience's country.