| Tool | Use | Cost |
|---|---|---|
| Search Console 1 | Indexing, queries, disavow | Free |
| Analytics (GA4) | Traffic and conversions | Free; 360 is paid |
| Tag Manager | Deploy tracking tags | Free |
| Trends | Relative search interest | Free |
| Keyword Planner 1 | Search volume ranges | Google Ads account |
| PageSpeed Insights 2,379 | Lighthouse 30,824 plus field data | Free |
| Rich Results Test 1 | Structured data eligibility | Free |
See Analytics and Search Console for Search Console and Analytics, and Network and Lighthouse and Core Web Vitals for Lighthouse. The Mobile-Friendly Test was retired on December 1, 2023, and the Structured Data Testing Tool became the schema.org Schema Markup Validator 5,868 in 2021 (JSON-LD and schema.org). Use the disavow tool only for spammy links that have caused, or will likely cause, a manual action; Google says most sites never need it.