Staged Rollouts

Staged Rollouts and Release Management

A production release can go to a percentage of users first, chosen at random for each release, but only for updates: an app's first release reaches everyone. The percentage never rises by itself; you raise it under Manage rollout > Update rollout; halting the rollout stops new users from receiving the version (those who have it keep it) until you resume it. These steps, from the Play Console 1 Help, were not run here.

Three things differ from a web deployment, which you can simply revert:

A cautious schedule is 1% for a day, then 10%, 50% and 100%, comparing the new version's crash and ANR rates with the previous one's before each step. Archive every release's bundle and mapping.txt.