Meta Tags That Matter

Head lists the standard <meta> names. For search, four things matter most: the title, the description, the canonical link and the robots rules. The listing is a search-ready <head> for an article page; the figure after it shows where each tag can surface in a search result.

A search-ready head for an article pageHTMLLive
<head>
  <meta charset="utf-8">
  <meta name="viewport" content="width=device-width, initial-scale=1">
  <title>Accessible Forms in HTML: Labels, Hints and Errors | Northwind Dev Blog</title>
  <meta name="description"
        content="Label inputs, link hints and announce errors so everyone can complete your forms.">
  <link rel="canonical" href="https://blog.northwind.example/accessible-forms">
  <meta name="robots" content="max-image-preview:large">
  <link rel="icon" href="/favicon.svg" type="image/svg+xml">
</head>
Where head metadata can surface in a search result
Where head metadata can surface in a search result